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Drinks container for the Consumer and Emergency AID marked.

[Category : - Food- DESIGN PATENTS- Baby products]
[Viewed 2398 times]

Consumer
Alone in the Chinese consumer market, production of 1 million bottles a day,this is less than 7% of all baby milk on the Chinese market

Emergency aid
Disposable bottle for newborns, children and adults, which contains clean and sterile water, correct amount of infant formula or nutritional substances to children and adults.
WHY?
• Every three seconds a child dies.
• 2 million who die on the first day of their lives?
• Nearly 3 million babies die within one week of birth.
• 4 million of these children die within their first month, during the so-called newborn period.
• Nearly all - 97% - of these children die in low- or middle-income countries.

The bottle is a significant new technologies for a bottle feeding container market. One of the applications of this break-through technology is an innovative, highly- bacterial protected drinks container and a sealing opening mechanism that first office (Patent varemærke styrelsen) has regarded as having a strong patentability .

These innovative technologies will bring clear benefits to the consumer. They have strong potential to open new niche markets for bottle feeding and to determine the choice of product made by leisure, health and convenience bottle feeding consumers. The technology will conform to existing manufacturing standards, ensuring its acceptability throughout the supply chain. It will also offer unique advantages to distributors and retailers, including possibilities for new business models.

This overall technology is aimed at the ready to drink (RTD) market; the product is code-named “Baby shaker” for consumer marked and “DAY1 PACKET” for Help Organisations. Bottle of life Ltd. is an expanding bottle liner and is able to keep a drink attractive for up 3 YEARS. Some key benefits include: -

• Patentability, making a direct competitor more unlikely
• Very low production cost – incremental on price of container
• Attractiveness to consumer; cheap – same/ similar price with enhanced benefits, recyclable, maintains of bottle
• Uses materials that are approved as „food safe‟.

Consumers will pay a premium for bottles that retain their freshness. This is evident from the numerous attempts that have been made to produce containers to deliver that result cost-effectively.

Financial information

Pub. No.:WO/2011/116767
International Application No.:PCT/DK2011/000021

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ebbe (Denmark)

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