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Horse Toy Apparatus

[Category : - PET PRODUCTS]
[Viewed 58 times]

A toy apparatus for a horse to play with when kept in a stall of a stable. The toy apparatus includes an elongated rod member, a base frame member to support the elongated rod member on the stall, and a connection system to pivotally connect the elongated rod member to the base frame member in a manner such that, when the toy apparatus is in an installation position on the stall, the elongated rod member is to project into the stall for engagement by the horse which causes the elongated rod member to pivot relative to the base frame member.

The Broom Buddy (U.S. Patent No. 11,751,539 B2) is a Utility Patented Equine Enrichment Toy engineered for durability, safety, and lasting engagement as it includes an accessory designed to be consumed and replaced on a regular basis. Crafted with both horse wellness and owner experience in mind, it fills a major innovation gap within the equestrian toy market with improved practicality and hygienics.

Financial information

Premium model- Suggested Retail $350 | Cost $90 | Margin ? $260
Mass plastic model- Suggested Retail $115 | Cost $25 | Margin ? $90
Edible attachment every 4 to 8 weeks- Suggested Retail $19.99 | Cost $4

Annual Market Opportunity
The domestic equine industry boasts over 7.25 Million equine participants and owners. Based on public data, the world's current and only mainstream horse toy “The Jolly Ball” now in its 30th year captures 1% of that market annually with some of their past peak years at an estimated 14%.

Jolly Ball 1% of Market- Est. $2.1 Million
Broom Buddy 1% of Market- Est. $18.8 Million
Broom Buddy Conservative Est. 13% of Market- Est. $245 Million

Importantly, that’s before factoring in the recurring consumable toy rod (grain/flavored attachments), licensing, or cost efficiencies from newly funded scaling and distribution as well as the plastic in-store model which will immediately expand the financial reach dramatically.

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Patent publications:

US 11751539

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jdgwllc (United States)

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