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System and Method for Virtual Objects in Augmented Reality

[Category : - SOFTWARES]
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Human behavioural characteristics in an augmented reality session having a product under development are detected. The characteristics are transformed into performance metrics that together with identified product features define metrics for each feature. A smartphone (110), a system and a method for a virtual object on the augmented reality are disclosed. The user (230) examines the new design or product in the augmented reality environment, for example, where features of the design are presented in a relatable context or in a familiar environment. The user (230) may control the virtual object on the augmented reality view by a display device, for example, by a smartphone.

Financial information

Patent-Powered AR Innovation Tool for Product Management and Strategic Design

Description:
This patented innovation enables the development of an AR-based product management and design tool tailored for early-stage concept validation, pricing, and communication. It supports product managers, designers, and customer teams in evaluating product concepts at real scale, discussing design features, performance, and value-based pricing—early and often.

The invention can be used as the foundation for a Desigence AR–type tool. It bridges augmented reality with business-driven product development, offering value particularly in the metaverse-ready product visualization, marketing, and sales domains.

Key benefits enabled by the invention:
• 1:1 scale AR product prototyping
• Real-time feature, performance, and pricing feedback
• Faster go-to-market and design iteration
• Increased pricing power and customer insight
• Reduced carbon footprint (less travel, fewer physical prototypes)

Additional Information

What we’re looking for:
We are open to discussions for an outright sale, a licensing agreement with royalties, or a co-development partnership with commercial use rights.

Market potential:
This patent fits directly into the rapidly growing AR/VR and metaverse markets, projected to grow at approximately 30% CAGR in the U.S. through 2030. As industries seek scalable and remote-friendly product development tools, this solution has strong commercialization potential across consumer and B2B sectors.

Sales/marketing history:
The patent based AR APP has been used in private prototyping and research contexts.

Conditions for sale/license:
We are interested in partners who can utilize the IP in SaaS or hardware/software applications for product development, innovation, industrial design, or metaverse visualization.

Other related IP assets:
Available upon request. The Desigence AR concept is supported by early domain work and prototype explorations. Trademark and domain assets can be negotiated separately.

Patent publications:

US 12056828

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Seller:

desigencepat (Finland)

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