Home List your patent My account Help Support us
SONAR APPARATUS
[Category : - Navigation and orientation]
[Viewed 3157 times]
The genius of the Echopilot 3D FLS (Forward Looking Sonar)..
With the Echopilot 3D FLS you can see all the contours of the sea bed spread out in front of you, colour coded with red being dangerously shallow, and refreshed so fast that you can keep your speed.
You can see an arc of the seabed ahead, and can travel at night, in uncharted or changing areas seeing the hazards in good enough time to avoid them.
More details and videos at Link
or contact [Use the button below to contact me]
Financial information
For further details see the web site Link
Also contact [Use the button below to contact me] for more information and access to the Echopilot 3D FLS (Forward Looking Sonar) Auction data room.
Business Opportunity
What is the Business Opportunity for 3D FLS?
We have struggled to find enough data to size the overall opportunity, and many other organizations with more resources will be able to be more precise, but we have tried by using the following three, rather simplistic methods.
Opportunity Sizing Method #1- 18” Radar Sales – Leisure segment
A boat big enough to have an 18” Radar is an ideal potential customer for an EchoPilot 3D FLS.
New Boat Opportunity, annual
- Garmin estimated to sell 3000 new 18” radars in Europe p/a,
- Garmin estimated as 30% of the European market.
- Estimate total Europe as 10,000units p/a
- Estimate WW sales as 20,000 units p/a
Therefore - Total Annual New boat opportunity for 3D FLS = 20,000 units p/a
Exiting Boat Opportunity
- Opportunity to sell 3D FLS to boats with existing installed radar is estimated as 5 x annual sales
- Therefore - Total Existing Boat opportunity for 3D FLS = 100,000 units
Opportunity Sizing Method #2 - Boat population (over 7.5m) – Leisure market
(Figures based on ICOMIA statistics as of 2010, old figures, must be much higher now.)
New Boat Opportunity, annual
Total boats produced worldwide per year over 7.5m = 25,508
Therefore - Total Annual New boat opportunity for 3D FLS = 25,000 units p/a
Exiting Boat Opportunity
Total boats parked in marinas worldwide over 7.5m = 164,661
Therefore - Total Existing Boat opportunity for 3D FLS = 160,000 units
Conclusion (Leisure)
Opportunity in the new boat sector = 20,000 units p/a
Opportunity in the exiting boat sector = 100,000 units
Opportunity Sizing Method #3 – Common Sense – just look at the thousands of boats in the marinas!
The Business Opportunity – Leisure market
Currently the EchoPilot 3D FLS trade price is £5,113 and it sells world-wide.
This unit price has carried the extra price burden of repaying the R&D costs, and therefore yields a very good gross profit.
If a leisure market sizing is 20,000 new boats p/a (see above) then the 100% opportunity for 3D FLS is £100m p/a. This opportunity is, as yet, hardly touched, and wide open.
Even a tiny 5% share of this opportunity would yield an ongoing revenue of £5m p/a.
Additionally the EchoPilot 3D FLS is ideally suited to be fitted to existing boats, of which the estimate is 5 x the “new build boat” quantities, giving a leisure market sizing of 100,000 existing boats.
The 100% opportunity in this segment is £500m so a 5% share = around £25m.
Other Market Segments
The market sizing above is only looking at the Leisure Market and other market segments include:-
- All passenger transport (Cruisers, Ferries, water taxis etc)
- All coastal working boats
- Government boats ( Coast guard, life guard, police, revenue/customs, etc)
- James Bond (to approach a strange rocky coast in total darkness….)
- ROV and other specialist vehicles
We do not have the resources to attempt to size the opportunity for these other segments, but it shows that there is considerable upside to our estimates.
The EchoPilot Company
The EchoPilot company is really a small but very clever, lifestyle R&D company. In the 3D FLS they have created a great product, manufactured it in a very simple way, thoroughly tested it with world-wide sales and proven a pricing point that the market will pay.
They have never invested any money into “Sales and Marketing” and the sales that they have achieved have been almost by accident. Their sales to date have been small, although across a wide range of countries, and this reflects the almost total lack of any sales activity.
It is anticipate that the new owner of the 3D FLS will have access to the sort of world-wide marketing that the product deserves, and also access to manufacturing capabilities that can drive the costs down and the volumes up.
Planned cost reductions
The BCMS Auction team will discuss with serious bidders the underlying component costs and potential cost reductions that the new owner could achieve.
These cost reductions will enable the new owner to increase the margins, decrease the prices and increase the EchoPilot 3D FLS share of the opportunity.
We will be happy to discuss with you the long term World-wide Business Opportunity that you can achieve as you consider your bid.
Mark Lucas
[Use the button below to contact me]
Patent publications:
US 8717847
GB 2509644
Asking price:
Make an offer
Make an offer
Great invention
[ Home | List a patent | Manage your account | F.A.Q.|Terms of use | Contact us]
Copyright PatentAuction.com 2004-2017
Page created at 2024-12-30 17:35:35, Patent Auction Time.